Category: Ethnomediology

Research and study in the realm of global human social interaction.

qq1sgIfNewsmediaBy media, I mean the plural of “medium,” a human interactive social process. We are immersed in media of all forms in the modern world, yet when most people think of the word “media” itself, they tend to think of the news media. At its heart, news media utilizes the latest technologies to communicate ideas couched in a specific language. The growth of general accessibility to these technologies challenges (even destroys) the old hierarchical rules about authority and bias in mass communication. I think that’s pretty amazing, and it makes reasonable sense to me, considering that all narrative is subjective. Moreover, it is noticeable how much tension and struggle that deconstruction of hierarchical authority creates in our news media’s inherited power dynamic. The long and short of it is that we live in a time when Last Week Tonight with John Oliver and Trevor Noah’s The Daily Show offer a more real, reasonable, thoughtful, and aware look at the flow of information than any other “authoritative” news agency. That says a lot. Broad access to digital technologies and the internet gives everyone the opportunity for active engagement with and expression of our own media. The implications of media and accessibility in our time continues to amaze and fascinate.

“The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use them.”

-Philip K. Dick


Recent Ethnomediology Posts


di·a·log·ic [dahy-uh-loj-ik] adjective of, pertaining to, or characterized by dialogue. participating in dialogue. Also: di·a·log·i·cal. Origin: 1825–35; < Medieval Latin dialogicus < Greek dialogikós, equivalent to diálog ( os ) dialogue + -ikos -ic Related forms: di·a·log·i·cal·ly, adverb Interaction, the shared space… Read more →


eth·no·mu·si·col·o·gy [ĕth′nō-myo̅o̅′zĭ-kŏl′ə-jē] noun The scientific study of music, especially traditional or non-Western music, as an aspect of culture. The comparative study of music of different cultures. Also: eth′no·mu′si·co·log′i·cal (-kə-lŏj′ĭ-kəl) adj. eth′no·mu′si·col′o·gist n. I love interacting musically with others from around the… Read more →


me·di·ol·o·gy noun The dedicated and intellectual study of media, seen as the plural of medium: the interactive communication and performance of people. The comparative study of and appreciation of media narratives. A neologism; a relevant form of social inquiry. see “What is… Read more →