Category: Ethnomediology

Research and study in the realm of global human social interaction.

qq1sgIfNewsmediaBy media, I mean the plural of “medium,” a human interactive social process. We are immersed in media of all forms in the modern world, yet when most people think of the word “media” itself, they tend to think of the news media. At its heart, news media utilizes the latest technologies to communicate ideas couched in a specific language. The growth of general accessibility to these technologies challenges (even destroys) the old hierarchical rules about authority and bias in mass communication. I think that’s pretty amazing, and it makes reasonable sense to me, considering that all narrative is subjective. Moreover, it is noticeable how much tension and struggle that deconstruction of hierarchical authority creates in our news media’s inherited power dynamic. The long and short of it is that we live in a time when Last Week Tonight with John Oliver and Trevor Noah’s The Daily Show offer a more real, reasonable, thoughtful, and aware look at the flow of information than any other “authoritative” news agency. That says a lot. Broad access to digital technologies and the internet gives everyone the opportunity for active engagement with and expression of our own media. The implications of media and accessibility in our time continues to amaze and fascinate.


“The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use them.”

-Philip K. Dick

 

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